Our Perspective. Its Influence.

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When you are looking for an advisor, you are looking for a fresh perspective.  You are looking for someone to challenge conventional wisdom and see things from a different vantage point.  You are also looking for advice and discipline that is unique, proven and doable.  We have that.  

Our service includes simple ways to evaluate and calibrate the level of discipline you and your organization have around critical aspects of business operations that prove to be consistent amongst iconic and legendary brands. 

We start with a quick evaluation.  Within days, we are able to engage and answer one or all of the following questions in a manner that illustrates your company's current discipline in context to where it could be.  The opportunity and basic approach then becomes incredibly clear, actionable and measurable.  

Customer Obsession:

Q: “How deeply do you understand the emotional needs, desires, and behavioral drivers of those who contribute to your business and its success? (Employees, Customers, Investors, Partners, Clients, etc.)"

Strategic Differentiation: 

Q: “How successfully have you bridged the emotional connection between your company's reason for being with the deep emotional needs of your customers, employees, and business partners?  How effectively have you articulated this to all people who are involved? How have you measured its impact?"

Innovation:

Q: “How are you taking the insights you have of your customer as well as emerging trends (and threats) and allowing for a natural evolution of product/service innovation that is both progressive and profoundly considerate?"

Thought Leadership: 

Q: “How does your executive team show up as visionary leaders?  How are they contributing to your intellectual reputation as an innovator, thought-leader and trend expert among employees, media, the industry and beyond?"  Extending the way your leaders exercise their intellect as it relates to mega, macro and micro trends has a direct implication to the future success of your growth.

Organizational Leadership Pedigree:

Q: “How aligned and consistent is your leadership (structure and behavior) relative to a discipline that reinforces a culture of high trust within your company? How are you measuring and monitoring this over time to ensure you are optimized for growth?  AND... How are you assuring that this very growth isn't eroding your company's unique purpose?"

Metrics that Matter:

Q: “How progressive and fluid are your measurement tools to ensure and insure your business success? Do you have those “drop the microphone" moments? How proactively is that being managed and improved for margin/value-generation, forecasting/planning, risk-mitigation and competitive differentiation?"